Vote With Your Wallets: The Threat Of DLC

Vote With Your Wallets: The Threat Of DLC

The great thing about the internet, or the worst, is everyone has a voice. Every single last person has the freedom to say exactly what they want to say. This has changed how businesses make,market and sell their products. The consumer has changed how they buy products, all because everyone now has a voice and digital soap box to stand upon. The video game industry knows all of it’s customers, and potential customers, have a voice…and it’s normally pretty damn vocal.

The video game community/culture is never afraid to say exactly what they think about video games, consoles or any of the people within the industry. No one, and nothing, is immune to criticism, it’s pretty nifty. When it comes to video games, people’s voices are heard loudly, and often. The problem is, these voices only go so far, and it’s not far enough to force change.


The rise of DLC and pre-order extras has created such a dangerous form that it’s slowly becoming a ticking time bomb. A full retail price no longer gets you a full game, far far from it. Games like Destiny and Evolve are examples of how video games are going into a awful direction. It’s a direction that’s bad news for you, for me, and for anyone else who has a interest in video games.

Serving as little more than a bare bones games, with a catalogue of DLC, they lack content and value. ”£44.99 please” is often followed by ” would you like to buy the season pass for £15.99?” A season pass? What is a season pass exactly? I’ve just bought the game, surely I have all the content on offer at the moment? Well not exactly. In the case of Destiny, you bought half a game, with the rest of the game being sold to you as DLC for the price of… £19.99. Destiny was hacked up, torn apart, and separated like a Cow on a butchers board.


Destiny highlighted the dangers of DLC and greed. The core Destiny package lacked basic features, it actively locked a decent sized segment of it’s players out of content. Add to that, the lack of story and content on the whole, and what your left with is a bit of a game. The sad fact is Bungie/Activison weren’t even subtle about their plans. Open up the case of Destiny and boom, promo material for DLC and season passes.

The fact that Destiny was a commercial, and critical, success is bad news for everyone bar it’s developer and publisher. Never before has a game been pulled apart in such a way, all to support DLC. To make things even more sticky, Destiny limited it’s content even further, depending on what system you played it on.


Evolve is yet another game that heavily abuses DLC. There’s a basic game there, but there’s also a ton of DLC dangling in front of the player. What can you really expect from a game that announces its pre-order DLC before the actual game is announced? There’s that many DLC packs for Evolve, it’s a genuine challenge to understand exactly what your money gets. Season passes, a truck full of skins, characters and monsters all neatly packed behind a pay wall…prior to release.

If Destiny is a worry sign of things to come, Evolve is the problem right in your face. The problem is, yet again, the game is being received well by critics, some of which barely mention the volume of content locked away. User reviews have been less favorable, with most of the criticism being aimed squarely at the DLC and the lack of content NOT hidden behind a pay wall.


This is why everyone having a voice is a great thing. The customers can have their say, they can tell potential customers the truth, the flaws. The public are not stuck behind ‘review guides’ nor do they have to keep advertisers sweet like so many popular sites. The consumer, the blogger, the independent Youtuber, even the person twitter, they can tell you unfiltered thoughts.

A voice and a opinion is not enough however. This is where the old saying ‘Vote with your wallets’ comes into play. It’s pointless criticising the bull shit video game consumer have to put up with if you still buy the product. Buying into these glorified DLC catalogues, makes them a success. The publisher rakes in the money and sees a new vein to mine. The video game industry, at the moment, is the only industry that constantly finds new ways to fuck over their customers. Penny pinching at every turn, trying to make you pay more, for less.


The good old ‘Season Pass’ is one of the oddest creations of late. It’s a concept that sounds good on paper, but is rarely anything decent when put into practice. Pay X amount of DLC…often unknown, often never detailed, just promises. Where else in life would you throw up £15.99 – £20 for something that the seller can’t even tell you about? The chances are if you open up a modern game, you’ll find a flyer for a season pass.

The only way to halt this behavior is to stop buying the products. Supporting the process, while denouncing it, does nothing. These business practices are no longer taking the odd weapon skin away from games, it’s taking huge chucks of playable content away. Evolve is missing monster types, games like Destiny, Evil Within, Watchdogs, Thief and Far Cry 4 are missing content…all sold as DLC/pre-order incentives.

It’s getting to the point where a ‘Triple A’ release requires a spreadsheet to display what each versions offers. DLC, Season passes, pre-order incentives, retail exclusives pre-order extras, it’s all gone mad. Buying a game is no longer that, you’re often buying just part of a game. Leaving a thumbs down on a trailer, posting a negative comment, it’s not enough any more. Vote with your wallets.




Side note – If you’re happy to support DLC practices like the one’s mentioned in this post, that’s fine.



second side note – Destiny plays well, and has a good game at it’s heart…just the goodness is covered in DLC

Sean Halliday


  1. david
    February 18, 2015, 6:33 pm

    DLC should be only DLC. When season pass sounds like a ticket to a football game. All games fanatics should say no to season pass and get the full game and multiplayer/online content, with an option to purchase the additional/DLC packs. I hope the new BF hardline dosn’t make you pay additional online features/season pass to use multiplayer…

    • Sean Halliday
      February 19, 2015, 3:28 am

      The difference is, you know what your getting with a season ticket for football, a season pass is 90% of the time a utterly blind purchase. Hardline will have BF Premium again, but after BF3/4, least you have a good idea what you’re getting

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