Polygon Enjoy Another Slice of Shady Behaviour

Polygon Enjoy Another Slice of Shady Behaviour

It’s been a fair while since the term ‘clickbait’ was legitimately used, but it seems like the term is relevant in the case of some big sites.

Recently, the FTC discovered that Warner Bros Interactive had paid Youtubers to promote their game. This bizarrely surprised many people. It’s hardly a new concept, paid sponsorship has been a thing for years now. Back in 2014, there was a grey area in which not everyone discoloured the fact they were paid to promote products. Heck, the beauty side of youtube was rife with such issues. The chances are your favourite Youtuber has enjoyed a few sponsored dollars or pounds. The key is disclosing that the video is in fact sponsored, which some Youtubers did not do.

One Youtuber who did disclose the fact was Ex-Screamer Pewdiepie. It seem various websites, most of which have their own questionable ways, decided to use his name to obtain them precious clicks. The facts are this, yes Pewdiepie was paid to promote the game, but he always stated the video was sponsored.

This hasn’t stopped the likes of Polygon and The Verge from sticking his name at the front of the news. It’s a problem for one main reason, PewDiePie stated it was a sponsored video. While Polygon would like you to think that PewDiePie is the ‘bad guy’ of the piece, it’s yet another poor play from the serial snobs of the video game media. In the case of Polygon, they made mention of any other Youtuber. They did however throw PewDiePie into the same spot as the known scammers and ProSyndicate and TmarTn. How nice of them.

Even if you’re not a fan of PewDiePie, his reply to the events has been refreshing. Instead of renaming meek and dancing around Polygon’s bullshit, he went straight for the jugular -


Polygon have relentlessly tried their hardest to be controversial and edgy. Highlights include their odd review of Bayonetta 2 in which they bemoaned the sexual tones of the game. The reviewer, the whimsical Arthur Gies, in question knew all about sexual tones given his subscription to alt glamour modelling site Suicide Girls.

The same reviewer would go to play Doom like he had never played a video game in his life. Oh, and bemoan The Witcher 3 for its lack of representation, all while ignoring the roots and source material of the game.


There’s also the little bitty issue of Polygon taking a cool $750,000 from Microsoft in order to produce a documentary on themselves.


Polygon have also moaned when they aren’t sent review copies. Yet here we are, still surprised they resort to click bait and piggy backing off bigger names. Polygon was, and still is, one of the biggest problems in video game media. Their attempts to throw people under the bus to make themselves look good is hilarious while saddening.



Going back to the original topic, PewDiePie was never in the wrong. He stated the video was sponsored, clearing him off all wrong doing. The fact major sites looked passed this and directly named him in their posts in beyond wrong. It shows a much more insidious side to these sites we are supposed to trust. How much longer can Polygon honestly trick people with their ways?


Sean Halliday

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