Phil Fish Wants You To Hate him

Phil Fish Wants You To Hate him

Fez was decent, least I thought it was, at it’s heart it was a fun title that made me feel kinda happy. Fez was colorful, slick, enjoyable and consistent. I enjoyed the game and looked back at it as pleasant experience. After all was said and done, I decided to look into the games development and see how it was crated, this resulted in me finding one Phil Fish.

A talent young man, there is no doubt, but a egoistical fella. There’s nothing wrong with ego, look throughout creative media, sports and various other purists, a lot of the best people have a ego. The problem with Phil Fish is…he seems to think the world owes him something, he seems to think I owe him something and that you owe him something. Phil Fish isn’t a person, but a person consumed by a character.


I came to this conclusion after watching ‘Indie Game: The Movie’, a lovely little number that shed light on the hardships, struggles and high points of creating a vision. While everyone featured in the film seemed genuine, real, Mr.Fish always seemed like he was ‘playing’ for the camera. As time went on, and his twitter account became more and more active, it seemed like Mr.Fish had turned heel, full heel.

Why do I use a term generally used in relation to professional wrestling? It’s simple, Phil Fish is acting like a WWE wrestler, a poor man’s CM Punk. The way in which he interacts with people over social media, his trash talk of his peers, the way in which he reacts to criticism, it all screams ‘playing a character’. I’ve always wondered why he acts like this, my only real conclusion is bad press is better than no press. In running his mouth, slagging off his peers, going overboard on current events, he earns himself a lot of heat which in turn gives him a lot of press.

Phil Fish could announce any game he likes at this point and the internet would be all over it, social media (within video game circles) would be buzzing. Even when he’s not working on projects he stays in the news, he’s playing the system. Ethically, his recent exploits are a little dark. Requesting civil war and insulting his fan base seem like awful moves, but given he’s turned Heel, it’s a easy way to get gain heat. Phil Fish wants you to hate him, he thrives on it, he works lives on it.

While you could argue it’s a clever means to stay relevant, the whole concept cheapens the joys that Fez brought. The whimsical charms of Fez feel slightly corrupted when you take into account the attitude of it’s creator. The real shame is Fish is super talented, and truly talented people don’t come along too often. His obsession with trying to play the bad guy is his main obstacle. There’s a hope that maybe one day he’ll change his focus, he’ll stop playing the villain, but that doesn’t seem likely. Phil Fish wants you to hate him, and he loves you for doing so.

Sean Halliday

1 Comment

  1. Justin Ross
    August 22, 2014, 4:33 am

    Hasn’t he “quit” Twitter like a million times now?

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