Kojima And Sony Is A Win Win Situation
Hideo Kojima is a big deal, that much is clear. The majority of 2015 has been dominated by the fallout between Kojima and long time employer Konami. Affairs climaxed this week with the announcement that Kojima had created his own studio, which is working with Sony.
The reaction to this news has been bizarre. Sony’s announcement came in video form, crisp and professional. No jingles, no gimmicks or winks towards the viewer. It was straight laced and official, this was Sony making a statement, while Kojima celebrated. Social media was ablaze with excitement, cheering on their hero’s release from the clutches of Konami. Even people who have never expressed a view, or interest, in the saga tweeted gleefully. Kojima isn’t just a video game developer, he’s the industries rock star.
His social media feeds are filled with pictures of trendy artists, cult films and bands. His work is so open to interpretation that there’s rarely definitive answers. What ever Kojima does, or says, people take notice. Konami have inadvertently made him even more of a hot property. Everyone can rally behind the struggling artist, sympathize with the down trodden. It was the perfect recipe for 2015′s biggest video game story.
At this point in time, Kojima could create what ever he wants. His stock is arguably the highest it has ever been. Fresh off the back of Metal Gear Solid 5, the cancellation of P.T and the Konami fallout, he’s at his highest point. Sony knew what they were doing, and more importantly, what they were getting.
There’s no doubt that Kojima is a talented man. His stories may not be to everyone’s taste, but they resonate with a huge amount of people. His name attached to a game is a selling point, regardless of the game is. Sony have acquired a top talent, the complete modern day video game package. The fan base is there, the brand power is established and Sony look like the heroes.
Both the PS4 and Xbox One have been lacking exclusives. Sony have no given the more vocal fans a new calibre of ammo to fire. It’s already began, across various forms and social media sites. ‘Kojima is developing a exclusive for the PS4!’ it’s going to be chanted for the next few years.
It’s rare that truly ‘win win’ situations occur in life, but this is undoubtedly win win. Sony acquire the hottest name of 2015, Kojima gets backing from one of the biggest companies in the world. The PS4 gets another exclusive, Kojima gets creative freedom, Sony has a new marketing tool. Win Win.