Is No Man’s Sky Perfectly Placed To Succeed?
No Man’s Sky is set to be one of this year’s biggest games. It has already taken up the mantle of the people’s darling, further bridging the gap between indie and the main stream. The hype is real, the expectations are lofty, even though people are seemingly not too sure what the game has to offer.
I recall the impact the initial reveal trailer had. People were blown away, instantly enthralled. For a game made by such a small team, the reaction the trailer had would make most big budget games lusty. Then everything went silent, No Man’s Sky vanished. Word of mouth did what it does best, keeps games alive without the need for mass marketing.
We now find ourselves nearing No Man’s Sky’s official release, but is the heat still there? Can it even live up to the expectations it inveterately laid? Video game media is a mixture of cynical and suspiciously positive.
At this point, No Man’s Sky is well placed to succeed, mainly down to its release date window. June is a pretty barren month (at least when this post was written) with barely any games of note releasing. Launching in such a sleeper month allows for a much less jaded approach to set in. May features big hitters like Doom, Overwatch, Fire Emblem and Uncharted 4, all heavy duty games. By the time all of these titles have been experienced, what better way to relax than a gentle release like No Man’s Sky?
The simple act of exploration is hugely calming. Discovery goes hand in hand with our natural curiosity, No Man’s Sky seems to thrive on this. Travelling through the corridors of space, seeking out new planets, it’s hugely appealing. Even when the gameplay footage hints towards some rather ‘walking simulator’ like elements, the appealing look of the worlds remains strong enough to engage. Witnessing someone’s idea of space, their creative spin on the great unknown.
No Man’s Sky could prove to be the best game that acts as a release from modern video game experiences. The potential market also stands to benefit. Given the rather quiet month of its release, No Man’s Sky can easily seduce people simply looking for something new to play. With the likes of social media, Youtube and Twitch, it’s going to be hard to avoid talk of the game. That very same talk can often push someone over the edge into becoming a customer.
No Man’s Sky may not be the thundering big budget release 2016 is packed with, but it has the perfect release window. Avoiding competition with heavy hitter is a smart move. Nestling itself in the hushed release window, and as a result becoming more appeal, will surely be beneficial to sales. Marketing will no doubt have a impact, but word of mouth, yet again, will be key. In terms of commercial success, No Man’s Sky is set up for bright things.