GAME’s Pip-Boy Screw Up Is One Of Many
It seems that GAME struggle with most of the big name releases. The recent mass cancellation of Fallout 4 Pip-Boy Edition pre-orders has seen GAME’s social media outlets ablaze with customer fury and confusion. At this point, why are we even surprised anymore? GAME’s lack of reliability has long been a issue, even more so after their introduction of PayPal as a payment method.
GAME are the number of retailer in respective field in the UK. They’re present on every high-street, often with a fairly large sized store. The hold on the marketing that they posses has been slightly worrying, with a number of titles shipping with content only accessible by buying the product from GAME. With their high prices, shopping at their stores is rarely cheap.
For the money you pay, and the size of the GAME group, you’d expect the service to be solid and reliable, this is not the case. Less than a week before the release of Fallout 4, a number of customers have been greeted to cancellation e-mails. Pre-orders for the Pip Boy edition went up the day of Bethesda’s E3 showcase, requiring customers to lay down a £20 deposit to secure their order. That deposit clearly meant nothing.
GAME have started to cultivate an reputation for this kind of thing. Their past mistakes including messing up the launches of both the Xbox One and the PS4, with cancellation e-mails rolling out for both products a week or so before their release. Back on the Xbox One launch period, GAME simple could not fulfil the number of pre-order they had accepted.
Instead of stating this, allowing customer to order elsewhere, they simply waited till the last minute and began to cancel orders. The same process was repeated during the launch of the Playstation 4, with customer finding their orders cancelled. ShopTo also had issues with PS4 orders, but the focus of frustration remained firmly on the bigger company.
Customers who placed pre-orders on Metal Gear Solid 5 collector’s edition also ran into phantom cancellations, only a week before the game’s release. Super Mario Maker saw customers over charged for their pre-orders, with some customer being charged up to seven times of the asking price.
GAME don’t seem to get on with Nintendo products in general, often performing suspect tricks in order to gain a quick extra few pound. Initial waves of Amiibo started off as £11.99 a piece via GAME’s site, but barely any orders made it out. Most customers received cancellation e-mails and empty ‘sorry’ follow up e-mails. Stores had no problem stocking those very same Amiibo…just with the price tag of £14.99. Personally I have placed over 20 Amiibo orders with GAME, I have only received 4. Poor service? Or sly methods of getting customers in store to pay the extra few quid, it’s all very suspect.
The most blatant case of GAME’s tricky nature, and disrespect towards the customer, came along side the release of Monster Hunter 3 Ultimate on Wii U. Released with the price tag of £39.99, GAME’s site became out of stock. Monster Hunter 3 Ultimate had a rather limited release, with the game only appearing in specialist stores, a fact GAME took advantage of. In-store, the game cost just under £50, a whole £10 extra. Much like the before mentioned Amiibo situation, the in-store price spike feel more like a devilish trick than a question of stock.
For a company that nearly lost it all a few years ago, only to be saved in the last few days, GAME group constantly fail their customers. After buying out their competition (Gameplay.com and Gamestation) and closing them after hitting administration, GAME remain the dominant specialist in the UK. High prices, regular failures to fulfil pre-orders and endless payment issues have plagued the group.
This recent Pip-Boy fiasco in unfortunately nothing new, or even surprising. Could this be the straw that breaks the camels back? Most likely not. GAME’s ‘exclusive’ content makes them the first choice when it comes to buying most of the big releases for many people.
This isn’t their first failure to their customers, and it probably won’t be their last.