Goodbye Game Trailers – Looking Back At Their Best Shows
After 13 years, Game Trailers is closing down.
The new came via their official Twitter account, accompanied by replies from various developers, publishers and industry figures.
Game Trailers has long been known for their E3 coverage, GT countdowns and Pach-Attack!
The news comes as something of a surprise given the lack of stories on a potential closure. During its 13 year run, Game Trailers has went from being at the top of the heap to slowly declining over time. Back in 2014, the site was purchased by Defy Media, who then went on to cut two-thirds of the full time staff. Since then, things have been pretty quiet on the business front until today.
Game Trailer closure represents the changing face of video game cultural. With the growth of independent sites, Youtubers and Twitch, the old guard have struggled to adapt. Now seems as good as time as any to reflect on the importance of ‘GT’ to video game culture.
The Angry Video Game Nerd:
Anyone between the ages of 20-35 who was heavily invested in video culture will know about James Rolfe. The man who spawned a generation of internet critics, and a army of copy cats. His concept was simple, overreact to playing bad old NES games. it was loud, crude and genuinely funny. As the show progressed, The Angry Video Game Nerd was picked up by Screwattack, who in turned ended up on Game Trailers. This move brought James Rolfe’s character to the masses, cementing him as one of gaming cultures cult icons.
Marcus Beer’s show was pretty much the counter to the PR friendly shows featured on GT. The topics he chose to cover weren’t purely focused on industry issues, he also discussed consumer problems. With very little production or show bizz glitz, The Annoyed Gamer was more like a talk with a friend than a typical journalist fronted product. Perhaps the main reason this show was known for was it’s hosts lack of filter. Bumping heads with Phil Fish and Kotaku, Marcus Beer was (at least for a time) the close to punk rock video game journalists reached.
While the show had slight flavours of subtle marketing about it, the overall product was fair. The panel show was hosted by Geoff Keighley and consisted of industry figures and journalists discussing video game development, publishing, sales, marketing and analysis. There wasn’t a huge amount of shows offering this kind of content. Bonus Round allowed viewers to gain a peek into aspects of the industry rarely discussed in detail. Well presented and thought out, Bonus Round set the tone that many modern podcasts would emulate.
Youtubers may have replaced this format, but for a time the GT Retrospectives were essential viewing. Covering a host of franchises throughout the years, each episode did a great job of summarising their subject. From Metroid to Diablo, the range of games covered was impressive.
In 2007, Game Trailers picked up Screwattack to create content for them. This was back in the day in which Screwattack was pumping out quality shows and videos. It was the perfect alternative to the professional slickness to Game Trailers productions. Focusing on a more light hearted approach, Screwattack was full of laughs and throw backs to retro games. They’re still around today, but in a much weaker state.
For a time, this was the biggest thing on the site. The focus on the show was discussing various events going on within the industry. This was the show in which Marcus Beer became infamous for, mainly down to his views on Jonathan Blow (Braid, The Witness) and Phil Fish (Fez…teasing Fez 2 and Heel turns). At it’s core, Invisible Walls was a much more personal show. It never felt like the hosts/guests were trying to neutral, things were much more genuine.
After various reboots, Invisible Walls ended in early 2014.
There was plenty of shows worth checking out during Game Trailers 13 year run. It’s a shame the site is coming to a close, but at least we’ll have the memoires. Best of luck to all the former full time staff in their future.