EA Continue to Implement Pay-to-Win In Full Retail Games

EA Continue to Implement Pay-to-Win In Full Retail Games

EA’s approach to DLC has been something that detracts from their games for the most part. After destroying the concept of a balanced playing field in Fifa Ultimate Team, EA has now already destroyed the same concept in their new UFC game. Day-one DLC is nearly always annoying; it almost always feels like it’s cheapening the product. So what’s the issue in EA Sports UFC? Bruce Lee.

Bruce Lee is locked behind DLC, only unlocked via beating career on hard (a tough ask) or pre-order. Why is this a big issue? Simply put, Bruce Lee is arguably the best fighter in the whole game. His speed and power make him the go-to character to earn quick knockouts both offline and on. His DLC existence in the game causes an almost pay-to-win feeling when it comes to the multiplayer. His speed and power is unmatched in the core roster. Bruce Lee is truly overpowered, giving an instant advantage to anyone who owns him. The awkward thing about this issue is EA seems proud of the fact.

The following is an image that details a number of stats from the first forty-eight hours after the game’s release. It’s not clear if the stats are online or offline, but one would assume it’s both. But it’s clear to see Bruce Lee is a game-changer.

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Bruce Lee’s stats are some of the highest in the game. Add to that the fact he’s playable in FOUR different weight classes and it’s clear to see just how much of advantage owning this DLC is. EA has already created a pay-to-win notion, an unbalanced multiplayer, from day one of their potential new mega-franchise. It’s disheartening to see EA so willing to destroy their game’s multiplayer at the expense of a quick buck. EA’s Fifa franchise has developed its own third-party market via sites that sell Ultimate Team coins to people at a cost. EA sponsor/support popular Youtubers who promote these sites, feeding into the theory that EA is well aware, and happy to entertain, the pay-to-win model in their full price retail games.

Further examples of pay-to-win sneaking into EA games can be found in Battlefield. The weapons found in the DLC are far superior than the core weapons. Given these weapons can be used in non-DLC maps, those without the content come in at a distinct disadvantage. While this issue is less of problem in Battlefield 4 compared to 3, it’s still an existing example.

This is an unfortunate concept–one that seems to be sneaking its way into more and more games. EA isn’t even being subtle about it anymore, and that’s the biggest worry. Where will it end? Will it ever end? Why does EA think this is acceptable? Why do the masses think this is acceptable? Which ever way you look at it, it’s a shady business practice that detracts from the quality of the game, not to mention the experience on offer.

Sean Halliday


  1. mikey
    June 30, 2014, 5:38 pm

    the fact that anyone is surprised whenever EA screws gamers in 2014 is amazing….once the horse kicks you 1000 times,i think its time you ask yourself if you are really outraged about it, or just retarded :)

    • Sean Halliday
      June 30, 2014, 6:55 pm

      Thanks for the comment, though if you’re going to call people retards i suggest you sort out your typing and English. Smiley face.

      • mikey
        July 1, 2014, 1:50 am

        yeah because not using proper paragraph structure in a comment section is clearly a sign of retardation….

        • Sean Halliday
          July 2, 2014, 5:42 pm

          You’ve done it again. When you come over to my site, to my article, just to call me a retard what do you expect?

          • mikey
            July 3, 2014, 3:18 pm

            i expect an actual response as to why you continue to give EA your money knowing they do this sort of thing all the time….instead you stick with your ad hominem nonsense because you know how stupid your decision to support this company is at the end of the day….but hey don’t stop supporting a company you know will screw you,just write “wah wah look how mean EA is ” articles so you can earn back the money you waste buying their often broken games….i get it bro,circle of life :)

          • Sean Halliday
            July 3, 2014, 5:40 pm

            You did post anything worthy of actual response you mug. I like video games, i play them, write about them. I like MMA, i train it, i watch it. EA UFC was the only MMA title out this year, there’s not much else to play on the PS4 at the moment so i bought the game via reward scheme from a retailer. How does that give YOU the right to run you stupid mouth? you can barely type. Don’t ‘bro’ me either. Thanks for you’re hit, the retarded troll who gives people he trolls hits just so he can get a boner, the circle of life ‘bro’. Moron.

          • mikey
            July 4, 2014, 3:07 am

            lol….i didn’t say you were wrong for playing it,hell i have it too….im asking why you are surprised by an ea game doing such a thing when its such common knowledge by every gamer on the planet….and im not trolling i want an actual reason(assuming you have one)….lastly,you clearly understand everything im saying as you are responding to it just fine,so stop with the ridiculous insulting of my typing format…..grow up bro :)

          • Sean Halliday
            July 7, 2014, 11:17 pm

            Grow up? coming from you? ahahahhaha

            Wait..you have it too? so you’re a huge hypocrite? Nice one.

  2. Kevin
    July 1, 2014, 1:45 am

    Great observation on EA!!! This has been something I and friends have been arguing about EA on Madden for sometime. The Ultimate Team Series is a fun concept but a time consuming and money sucking MMO that has been supported by new fans. Old fans of the game are actually weening off of the addiction because it has become a job in order to maintain a high rated team. Literally it takes gambling, money, or high hours of play to get a top rated team. Packs cost upwards of 1.99 – 9.99 for random cards to be given that may or may not improve your team. The content comes out weekly with no respect to the concept of a true card based system. An example woud be in the likes of pokemon, where if there was a top elite pokemon card that was created for its rarity then as a card holder you would be under the assumption that no NEW pokemon will take top rank in that category because of the rarity. However, with EA they out do their content in weeks if not days. The true discord that fans of the series has been experiencing is a lack of innovation in the game mode(s) and the disconnect of fan complaints. All this with out mentioning the lack of reward for dedicated fans for sticking with this mode using money and time.

    • Sean Halliday
      July 2, 2014, 5:44 pm

      The worrying thing with UT is the game has it’s own marketplace beyond the game. Buying coins is supported by EA ( though not officially) which is a disgusting practice.

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