Dying Light: The Great European Rip Off Edition

Dying Light: The Great European Rip Off Edition

Dying Light’s bizarre retail delay in everywhere, bar America, has left a bit of a bitter taste in my mouth. While someone may label this as a misplaced sense of ‘entitlement’, I’d argue it’s yet another case of a publisher trying to get a cheap extra pound. Dying Light has officially been released, at least in a some ways it’s been released. While the game is available in the US in both physical and digital forms, it’s retail version in other territories has been delayed by a full month.

‘Just buy the digital version then’ is common reply to this subject, and while valid, it’s very short sighted. Buying a digital copy of Dying Light costs £55, that’s (on average) £10-£15 pounds MORE than a physical copy. What’s the benefits of a digital copy?…well err…none actually. For your £55 investment, all you get is a core version of the game that eats up 17.9GB of your hard Drive.


To put this into perspective, 17.9GB is quite a size for a core game (patches/updates would further increase the size) even more so given the small hard drives released with most systems. In addition to this, to digital copy includes none of the ‘pre-order content’. This extra content includes in-game items and a entire game mode. To get the complete version of Dying Light via the digital path would cost the consumer £63. That’s a whole lot of money for a game that would still be missing bits and pieces which is offered as retail exclusive content.

”As physical production has a longer lead time than digital there is some delay in the aforementioned territories.” was the official reason to why the delay occurred. It genuinely boggles the mind how in 2015, this is seen as a valid reason. How can a game with the power of Warner Brothers run into this issue? It reeks of hidden truths. Their attitude towards their consumers outside of the US is alarming, no apology, no decent reason, just a overly inflated price tag with none of the extras.


Personally, I was prepared to pick up the game on release. There’s not that many new releases out at the moment, so Dying Light presented it’s self as a worthy distraction. But being forced into a digital copy that costs far more than a physical one? No thank you. The physical version is set for release towards the end of February, a month packed with big releases. Evolve, Majora’s Mask, Monster Hunter 4 and The Order 1886, suddenly Dying Light finds it’s self competing for peoples attention in a busy month. The hype and PR for the game would of already died down by mid February, leaving Dying Light to just slither into stores.


The whole affair feels rather messy, and a rather unprofessional. Announcing a delay a matter of weeks before the release just feels sloppy, even more so given the reason. If it was from a indie developer, or a much smaller developer/publisher, then things would be different. The fact is, the publisher is Warner Brothers, the developer is not small, and the way in which the version bleeds the customer is not acceptable. As a consumer, this all feels like a cheap ploy to rake in as much money as they can, while offering as little as they can.

Sean Halliday


  1. PS4
    February 3, 2015, 7:49 am

    Euro faqqots mad they have to wait a month to play this shit LOL

    Why dont you go on twitch you can watch me play it and stop bitching

    • Sean Halliday
      February 4, 2015, 2:05 am

      Faqqots? is your internet under some kind of family filter?

      I suppose someone has to watch you on Twitch #oneviewhero

  2. sharkey
    February 3, 2015, 10:11 am

    You’re on the right track mate but you have the wrong suspect. For digital sales techland gets their cash directly while all boxes go through Warner Bros Games. One party wins, one party loses and there’ll be lawsuits and recrimination once the initial sales are done.

    • Sean Halliday
      February 4, 2015, 2:06 am

      I’ve heard various things about who sets the prices etc, ultimately it’s WB job to make sure the game hits the shelf after it’s finished, why i pointed at them.

      • sharkey
        February 6, 2015, 11:20 am

        Only to a degree. The deal between the companies leaves the digital responsibility (and rewards) entirely in techland’s hands.

  3. joeldeak
    February 4, 2015, 2:03 am

    Cant help but agree, multiple friends of mine have caved in and bought the digital version… which really saddens me, because they are completely prepared to pay the extra price to get less content than they should have been getting for LESS THE PRICE on the same damn day…

    while it may be a very VERY small chance this was actually an error in printing, i highly doubt it, i feel as if this would have been addressed earlier.

    As for my stance on the game, looks like ill be getting it on amazon for £45 WITH season pass.
    Thats £10 less than my friends and i’ll also be getting extra content.

    Patience is indeed a virtue.

    • Sean Halliday
      February 4, 2015, 2:08 am

      True true, but my issue is…Dying Light came out when there was no other new games to play. With it’s Feb release there’s the likes of Majora’s Mask 3D and The Order to play, so Dying Light flies to the back of the line.

      On the plus side i bought Resident evil HD, so revisiting a classic kept me busy!

  4. toro89
    February 6, 2015, 2:50 pm

    when i saw that it was delayed i was going to buy the digital version, until i saw the price. its 65 euro in gamestop, which is most likely expensive. but its 70euro from the psn store. i don’t mind buying digital but seeing that i cant sell it on afterwards it should be 20euro or so in the difference. i would happily pay 50 euro for a digital version

    • Sean Halliday
      February 6, 2015, 8:10 pm

      I’m not against digital, though i buy digital versions if a physical copy is available. I just can’t see the value in £55 when you literally get the worst deal out there. None of the bull shit preorder extras, nothing, just the bare bones. It makes even less sense when they’ve already got physical copies just sitting there.

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