Does Nintendo Appeal to the Modern Gamer?

Does Nintendo Appeal to the Modern Gamer?

There was a time that a games console only had to offer good games in order to appeal to consumers. Those were the days long before exclusive downloadable content and streaming. The new age of video game fans is upon us–and they expect it all. And maybe, just maybe, this is why Nintendo struggles to appeal.

As a life-long Nintendo fan, I always tend to buy their newest system on release day. The concept of playing new Nintendo titles is also always appealing to me; after all they’re pure video game entertainment. Whimsical, interesting, beautiful, curious, and humble are all words I’d ascribe to Nintendo’s games. Unfortunately times change, and those who are new to video games no longer have an interest in straight-up fun video games. They want something more.


There’s a growing number of people who have recently become interested in video games–and not just the act of playing them, either. There’s a sense of gloating that comes into play these days–an influence of social interaction with the likes of streaming becoming the norm. There is, of course, the rise in e-sports and competitive play, which people thrive on sharing. None of these things interest Nintendo (well, for the most part at least), and in turn Nintendo does not interest these people.

The divide between those who genuinely enjoy ‘classic’ video game experiences and those who enjoy the more flashier offerings has never been so clear. There’s plenty on offer for those looking for the modern video game experience on the likes of the 360, Ps3. Xbox One, and PS4. The more classic offerings are still, and always have been, provided by Nintendo. The Wii U and 3DS remain unique in a industry where everyone is trying to be the next big thing.


Video game culture has changed hugely in the last few years. The emergence of video game celebrities has given birth to a rise in the number of people wishing to follow in their footsteps. The Youtube generation wants to share their experiences and skills, and thus streaming has become such a popular feature. The modern video gamer doesn’t just want video games; they want more, and Nintendo doesn’t offer that.

If I’m being utterly honest ( and selfish), I’m glad Nintendo does not appeal to the new population of video gamers. There’s a sense of joyous creativity and love that comes with each Nintendo title, and it’s a sense that seems to be lost on the new generation of video gamers. It’s not their fault however; they were most likely exposed and brought up on modern-day cinematic video games as opposed to the more humble offerings my age group, and those before, were brought up on.

Nintendo may be becoming irrelevant to the new wave of video gamers, but this does not mean Nintendo has lost their way. Not at all. Times are changing; Nintendo is not, and as selfish as it sounds (and perhaps it’s bad for business), that suits me–and I’d guess many others–just fine.

There will always be a spot open for classic video game experiences, and Nintendo is still offering that by the bucket load.





Sean Halliday

No Comments

Leave a Reply